Dating data blog

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The site’s blog, OKTrends, has made massive waves — not just in online dating – but to American culture at large.The blog was run by co-founder and author Christian Rudder, and discusses dating through analyzing data from its millions of users.The significant rise in marketing using Data Management Platforms (DMP) is no surprise.2016 has also been a very busy year for me, with moving from the States to Merkle’s London office to help build a DMP practice in Europe.But, no thanks to burning the midnight oil to develop DMP solutions, my personal life needed a pick-me-up.

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Rudder is the gatekeeper of the trove of data that have been collected by Ok Cupid since its inception in 2004.In the back corner of the room, Christian Rudder sat by himself at the bar, nursing Stephen King’s “It.” Rudder, the 39-year-old president and co-founder of the online dating site OKCupid, had come to deliver a distilled version of what he’s been working on for the last five years.In 2009, Rudder started OKTrends, an in-house blog for OKCupid, as a way to attract new members to a site that was nearly out of money.The book arrives on Tuesday, bearing the kind of Gladwellian title — “Dataclysm: Who We Are When We Think No One’s Looking” — meant to tell readers that a Big Idea lies between the covers.Rudder’s talk at the Empiricist League borrowed from the book’s first chapter, covering the basics of whom we’re attracted to and why.

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  1. older dating strategies 21-Apr-2017 20:45

    If you're tired of just dating and want to cut straight to the chase, check out the adult dating sites instead.

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